CONTENTS
CONTENTS
EDITORS LETTER
ISSUE 01
Hi Babes,
First and foremost, how are you today? And welcome to style fix! We totally get that there is an awful lot going on at the moment and we are all just doing the very best we can to adapt - whether that’s working from home, becoming a video call pro, getting used to partying in your own living room, or just quite simply trying to get through the day- just remember that we are all in this together.
So with that being said we have created “The Style Fix”- as a bit of light relief to give you some inspo, advice and laughs! You can read it anywhere, bath, bed, garden - totally your choice!
Grab a coffee, mimosa, vino, little OJ- whatever you fancy, find a nice quiet space, put your feet up and enjoy a little bit of me time with “The Style Fix”.
And if you’re looking to carry on me time after you're done reading head to our insta @boohoo for some more stuff we’re sure you’ll enjoy!
Have a great day! Stay safe, stay connected.
Love, boohoo
INTRO DUCING
Right now this all must seem very strange and we are all adjusting to a bit of a strange new reality... Living rooms are now home offices, gyms, dance floors and date spaces! Your bathroom is now also your at home spa, and you have probably never done so many video calls in your LIFE!
We also understand that on some days you’re going to have a bit of a wobble, we know we have- and that’s totally fine too- we are all in this together. So at boohoo we will be bringing you a mix of content every day to make self-isolation that little bit easier –bringing you light hearted relief, how to tutorials and general entertainment such as live interview, exercise classes and much more . Make sure you’re following us on Instagram! Sick of home workouts already- well Tik Tok dances are the 2020 way to do home workouts so check boohoo out on TikTok.
• BOOHOO INTRODUCES... A FLING WITH SPRING • BOOHOO INTRODUCES... A FLING WITH SPRING • BOOHOO INTRODUCES... A FLING WITH SPRING • BOOHOO INTRODUCES... A FLING WITH SPRING
• BOOHOO INTRODUCES... A FLING WITH SPRING • BOOHOO INTRODUCES... A FLING WITH SPRING • BOOHOO INTRODUCES... A FLING WITH SPRING • BOOHOO INTRODUCES... A FLING WITH SPRING • BOOHOO INTRODUCES... A FLING WITH SPRING • BOOHOO INTRODUCES... A FLING WITH SPRING • BOOHOO INTRODUCES... A FLING WITH SPRING
So full transparency babes- our latest campaign was shot two weeks before lock down... When we shot this we had in mind festivals, warmer weather, longer nights, shorter skirts and being able to enjoy your favourite drinks outside with your favourite people!
But things have changed more than any of us could have imagined but the reason we have decided to share the campaign with you is yes we may not be able to do everything we hoped for Spring 2020 - but we will. So here’s a reminder of all the good things to come and the clothes you really will have the best, best times in.
HOW TO...
We totally get that there are a lot of these ‘how to’s’ going about - so if you do fancy trying something new today then great - but equally if all you do today is complete Netflix then that’s cool to-no pressure- Happy *whatever day it is* babes!
We totally get that there are a lot of these ‘how to’s’ going about - so if you do fancy trying something new today then great - but equally if all you do today is complete Netflix then that’s cool to-no pressure- Happy *whatever day it is* babes!
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OF THE MONTH
MONTH
@KARAJEWELLL
Ultimate boohoo babe @karajewelll with her look on lock in the Skinny Rib Button Through Cardigan
@RIVERRFALLON
Student Ambassador babe @riverrfallon glows during goldenhour wearing the Woven Rouched Detail Organza Sleeve Crop Top
@KAYLEIGHJCOUTURE
Checking @kayleighjcouture out wearing the Pastel Check Slim Leg Check Trouser & rape Bust Detail Body
@ABBIEBLYTH
Less talking, more baking… @abbieblyth wears the Disney Sebastian Jersey PJ Shorts Set
@HANCOOPER_
Checking @hancooper_ out wearing the Pastel Check Slim Leg Check Trouser & rape Bust Detail Body
• Your quarantine style is written in the stars! • Your quarantine style is written in the stars! • Your quarantine style is written in the stars! • Your quarantine style is written in the stars! • Your quarantine style is written in the stars! • Your quarantine style is written in the stars!
• Your quarantine style is written in the stars! • Your quarantine style is written in the stars! • Your quarantine style is written in the stars! • Your quarantine style is written in the stars! • Your quarantine style is written in the stars! • Your quarantine style is written in the stars! • Your quarantine style is written in the stars! • Your quarantine style is written in the stars! • Your quarantine style is written in the stars! • Your quarantine style is written in the stars! • Your quarantine style is written in the stars!
YOUR ISO-SCOPES
ARIES
You are going to be spending a lot of time indoors
TAURUS
You are going to start socially distancing yourself from the fridge
GEMINI
You will be wearing tracksuits for the foreseeable
CANCER
You are about to become a video call pro
LEO
We see a lot of snacks on the horizon for you
VIRGO
You and your living room are about to become real friendly
LIBRA
Prepare yourself to spend a huge amount of time with your sofa
SCORPIO
If you were considering becoming a Tik Tok star now’s your time to shine
SAGITTARIUS
Your wardrobe is about to be the most colour co-ordinated it has ever been in its life
CAPRICORN
In the coming weeks you will find out what your natural hair colour is
AQUARIUS
You are about to discover that mimosas really are a perfectly acceptable breakfast drink in self isolation
PISCES
It looks like you are about to learn how to rap the alphabet....backwards
ISO-SCOPES
SHOULD I CHANGE OUT OF MY PJS
TODAY?
LIVING
LIVING
WHICH KIND OF LIVING FOR THE LIVING ROOM HUN
ARE YOU!?
001
Came through comfy…still
You are making the most of partying from home and sticking to the loungewear- you may as well make the most of being able to party in your (comfy) pants! Plus loungewear is easier to bust the latest TikTok moves in anyway! And pro tip- if you wear pj’s to the living room you’ll be ready for bed as soon as the party is over! Here’s what you’ll need!
HOW TO...
TAKE CARE
BE KIND
STAY CONNECTED
LOVE BOOHOO
This all may seem quite overwhelming. A strange new reality that faces us all.
But a new normal is on its way. And when this is over our new normal will shine bright.
We will meet friends and put our phones away.
Not to be polite but to be present.
We will not think of our neighbours as just neighbours.
We will stop, we will chat, we will care, we’ll be friends.
We will be the community that came through this together.
The people that stood up united from their sofas and clapped for our NHS clap that will ring long after this is over.
We will forever remember that the H in our NHS stands for hero’s.
We may very well “complete” Netflix. But we will make lists of all the things we want to do when this is over.
And when the world is ready we will complete all of that too.
We will meet up with friends both old and new.
And what an absolute pleasure it will be.
We may not have been “huggers” when all of this started.
But when this is over we can guarantee we will most definitely be.
We will carry on running long after this is over.
And splendour, still, at the simple joy of just being out.
We will continue to still try and really LIVE in our living rooms.
We will still read, we will learn, we will cook and we’ll love.
But we will dine out, we will drink, we will dance and we will cheers.
And at the end of the night we will be grateful for “home time”.
Going back to a space- to a place that kept us so safe.
We will smile, we will laugh, we will cry with new meaning.
We will be mindful-not because it’s trendy- but because this is what it taught us.
We will be rested and ready to grab life with both hands.
We will still, altogether, navigate our new normal. Because it will be all of ours. We will remain all in this together for a brand-new chapter, and every chapter after that.
Yes, things will be different. But oh, what a difference it will be.
Stay safe, stay connected, we are all in this together.
Love boohoo.